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Are you wondering how to promote your brand? What could be the new marketing strategies required for attracting new customers? In this blog, we will discuss the types of social media content that your brand should be creating.

Social Media is a fundamental method of reaching out to your potential clients and it also creates meaningful interactions on the web. Not only this, social media significantly amplifies your brand image. Nowadays the world is becoming more and more digital. Social media marketing in today’s world has gained phenomenal significance. Brands are mostly recognized by the content they put up on the internet with the help of social media. If they don’t take the help of social media to promote their product or services it means they are missing out on many unique, effective, faster ways of promotion. Social media helps your business to grow and get clients engaged. 

In Melbourne, Facebook is a great source for brands to reach their target audience and sell their products. Social media marketing demands variety and brands must create all forms of content to be in the digital game. Be it images, videos, blog posts or polls, the success of Facebook Marketing in Melbourne depends on content strategy. Brands have to use social media to be social and build meaningful connections with their audience.

Here is a list of contents that your brand needs to create on social media. 

1. Blogs:

A blog is a display of information on the website. It is usually in the form of scripts or write-ups on the world wide web. Posts are usually displayed in chronological order so that mostly the post appears first at the top of the web page. Blogs are usually the work of single individuals or often small groups that cover a single subject or a small topic. It often features the writings of multiple authors, sometimes which are professionally edited. A Blog is nothing but a meaning to maintain or to add content to a website in writing. Blogs are usually a very informative form of content and it can help your brand build authority in a particular domain.

2. Visual content:

Visual content is mainly in the form of Videos and interactive pictures. Image-rich content wins on social media and there is no doubt about this. These kinds of contents are extremely shareable and it catches the attention of the user instantly. Images which tell a story can definitely be good for your brand. The main idea is to engage and the right kind of visual content can do wonders. Also short-videos are immensely famous now and as a brand you simply can’t ignore them.

3. GIFs and other Animated Visuals:

A pictorial style of representing these visuals always gets to the main point. This form of content tells you a story. These are very eye-catching and the information is very easily consumed by the potential customers. Infographics also help in this case, as they are visually attractive and also very informative. Easy consumption, quick information and shareable, that’s the recipe for success. When it comes to Facebook Marketing in Melbourne, content plays a significant role. Study the consumption patterns of your audience and create content that will be received well. It can be list-based articles for your blog or Instagram Stories. Now let’s see what other forms of content have potential of performing well on social media.

4. Podcasts:

Some say podcasts are known as the new radio. Podcasts are computerized sound documents made accessible on the web. It could also be in the form of series that can be easily accessible and downloaded. Podcasts have gained momentum in recent years. Some social media do not allow direct audios to upload. Therefore, brands take the help of podcasts and promote their business by audio recordings. This brings in more success. 

5. Livestreaming:

Livestreaming on social media like Facebook and Instagram is a must for brands to promote their upcoming events or news. The content could be promoted within the stream. Live streaming helps in generating leads. It also helps in product revelation and other audience engagement exercises.

6. Webinars:

Webinars also help in promoting brands online. A webinar is a way to talk or communicate with people directly over the internet. They can visualize who you are, how you talk etc. It is the communication between brands and the audience. It is very important to make your brand look as presentable as possible. Webinars help you achieve the marketing goal. After hosting a webinar brands can consider uploading the recorded webinar to YouTube or Facebook.

7. Ebooks:

eBooks are extremely relevant in today’s digital world and the content of the same needs to be selected strategically. You would want to choose your best content and hire a professional writer with experience in writing eBooks. This helps to showcase your industry or brand. Some fewer businesses and brands take the time to produce an eBook compared to blogs. They can be a great source of generating leads.

8. Reviews:

Nowadays people trust the opinions and experiences of others more than what any company’s say, which is why reviews are so valuable. Regardless of what your brand is, customer reviews are one of the most important building blocks of your brand's reputation. They help others to understand the positive or negative thoughts regarding a brand. Reviews help in building credibility. Good feedback can help the customer to understand and trust the brand. This builds loyalty.

9. Contests:

People love to play games, therefore social media contests can act as a strategy to promote your brand. Think of a prize that your viewers would be interested in winning. This hosting of contests would be related to your business. Then create a schedule for how long the contest will run as well as rules for entering. There would be many interested to win the contest and therefore they would be enrolling themselves. This would also help in generating engagements and brand loyalty. 

To make your business stand out, enhance your customer experience, take advantage of and utilize each social media platform’s features and make or create content that are different from one another. There is no need to be afraid to experiment and this is why you should be very creative with your ideas.
Over time, every brand would form a marketing strategy and would figure out what types of content resonate most with their unique audience. You’ll never know what works best until you try!

Content must educate, inform or entertain. If this basic concept is kept in mind, a proper digital strategy can be implemented on Facebook. Social media is undergoing many changes and brands have to keep up with the trends to consistently create meaningful impacts. The strategy should be reviewed seasonally and the entire content plan needs to be planned out. Also, new platforms should be evaluated to see what they can offer. Review and analysis must be done to check progress and measure performance. 

Marketing is not that hard, if you do what matters most for your brand. If you need help with marketing on Facebook, feel free to reach out to us. We will be happy to help.